Brand Archetypes
Telling your brand story helps you connect with others and amplifies your value to the world
Personal branding with archetypes
As humans, we want to connect with people – not products or services. So, when a person takes on a primary archetype, people immediately recognize it – they understand you and build trust.
Based on the concepts of 12 Brand Archetypes by Swiss psychologist Carl Jung, we believe that these archetypes can be effectively utilised in the personal branding process. Each archetype is characterised by specific traits, drivers and values. The most effective way to create your unstoppable brand is to get clear on a primary archetype first (the core of who you are) and a secondary archetype ( your differentiation).
Team with us to discover your brand archetype today!
Meet the archetypes.
The Caregiver
The CAREGIVER brand is generous and giving. You listen attentively to other’s, and are ever changing to accomodate people’s needs. You are adaptive, kind natured and nurturing.
The Creator
The CREATOR brand is imaginative. You like to be unique, and expressive. You are all about beginnings and make things out of nothing, in ways others wouldn’t see possible.
The Entertainer
The ENTERTAINER brand lights up a room and makes other’s see the funny side of life. You love the limelight, and have bucket loads of energy.
The Everywoman
The EVERYWOMAN brand is empathetic and understanding towards others. You can see the world the from multiple angles and enjoy hearing everyone’s perspectives.
The Explorer
The EXPLORER brand is independent and ambitious. You are the first to blaze a trail and make new discoveries. You explore, push boundaries, and challenge yourself.
The Hero
The HERO brand is determined and courageous. There is nothing that is going to stop you from achieving your goal. You feel the fear and do it anyway!
The Innocent
The INNOCENT brand enjoys simplicity and appreciates the natural beauty in life. You are hopeful and optimistic, and show other’s how to get back to the basics in life
The Lover
The LOVER brand is affectionate and warm. Passion is deeply rooted within your brand, and you help people better relate and connect with each other.
The Magician
The MAGICIAN brand is transformative and forward thinking. You are a visionary, focused on the new and the future. You make dreams come true!
The Maverick
The MAVERICK brand is challenging and unafraid. You challenge the status quo. You like to shake things up and do things differently, to get bigger and better results.
The Ruler
The RULER brand is driven and incisive. You are in control. All of the time. You embrace challenges and self growth is extremely important to you. You are direct and forthright.
The Sage
The SAGE brand is knowledgeable and intelligent. You are curious and share your wisdom to benefit others. You are ever questioning, driven to know the truth
